Get 50% off your first two weeks at /artofcharm. Nom Nom delivers fresh dog food with every portion personalized to your dog’s needs, so you can bring out their best. If you’re not part of a culture, how do you understand a culture to appreciate it and understand where members of that culture are coming from? What is a cultural contagion and what two factors determine whether something becomes an official part of a culture? How do you turn a trend into a cultural phenomenon – 45:28 What is the difference between cultural appropriation and cultural appreciation? What is role theory and how is it embedded in every culture? Why is it taboo to talk openly about politics, religion, and money? Why do certain aspects of culture move faster than others and how do they influence each other? What are the three systems that make up culture? What does the word culture mean and why is culture so important to us? Marcus is an award-winning marketer and cultural translator, the head of strategy at Wieden+Kennedy New York, a clinical assistant professor of marketing at the Ross School of Business, University of Michigan, and the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.Ĭulture is as much a part of everyday life as the air we breathe, but how do we define what a culture is, what is the secret that marketers use to tap into culture and motivate you to take action, and how do you build your own culture (or find a new one)?
In today’s episode, we cover culture with Dr Marcus Collins. Head to /charm50 to get 50% off your first box.
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